The July 2007 edition of Seven Letter Word, my print-n-mail newsletter, is ready to send to the mail house for delivery to subscribers.  Given the holiday weekend (US Independence Day, July 4th) and the desire to allow for new subscribers, I won’t mail this edition until Friday, July 6th. 

From now until July 6, 2007, 5PM Pacific, you can subscribe to my newsletter and receive the July edition for $23 a month - a one year subscription is required.  After July 6th, you may purchase the July edition for $300.

The July 2007 edition is focused on sales and improving sales performance.

The first article is about the greatest mistake I’ve witnessed in complex sales and the simple way to overcome it.  It’s been said before that simple and obvious answers to seemingly complex problems are overlooked every day – if no one said it, I just did – and this first article proves it.  I’ve witnessed this debilitating sales problem countless times, resulting in lost opportunity, missed quotas, and unnecessary discounting.  All are unnecessary results of repeating this mistake.

In this article I share a simple, straightforward approach to overcoming this common mistake, which I’ve personally seen result in exceeding quotas and increasing company revenue.  If you’re in the hi-tech or expert service markets, you’ll especially find this article helpful.

The second article addresses the second greatest mistake I’ve witnessed in complex sales.  Avoiding this mistake shortens sales cycles and increases transaction values.  It’s not just about avoiding this sales problem, but creating a new discipline that makes this article especially helpful.

In the third article you’ll discover how I personally created a win/win offer to boost cashflow, add predictability to my workflow, and tighten customer relationships with my Power Buyers – all with one simple offer over a two day period.  This article provides a great example and lesson in building repeat business and generating sales volume from existing customers. 

As always, there are no silver bullets or can’t fail tactics in this edition, nor are there any tricks or gimmicks.  This edition shares simple, direct, and fully explained real world strategies and tactics proven to grow revenue by opening and closing more sales opportunities.   

Hurry to secure your copy of the July 2007 edition before the July 6th deadline.